Work · Insurance marketplace with 2.1M product pages
Agentic SEO program for an enterprise insurance marketplace
2.3x
AI citations in 6 months
Managing scale across 2.1M pages
An enterprise insurance marketplace with 2.1M product pages needed to improve visibility across AI search engines. Frequent inventory changes created technical debt across product templates. Crawl budget waste, unindexed URLs, and incomplete structured data limited retrieval in AI Overviews and answer engines. Engineering resources could not keep pace with the backlog of technical requirements across the estate. The organization required automated technical remediation that maintained enterprise governance standards.
Tidewater
Our agentic SEO methodology
We applied our Tidewater™ framework to deploy custom agentic workflows across the marketplace estate.
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Map
Map
We audited the site using log files and crawl data across 2.1M pages. Our team established an AI visibility baseline across target insurance terms to evaluate LLM citations and initial share of answer.
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Fix
Fix
We deployed agentic workflows to execute technical programs across product templates. Agents corrected structured data, canonical tags, and rendering issues. Human specialists reviewed code changes before release, shipping 11,400 technical fixes.
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Feed
Feed
We structured product details for search engines and AI retrieval. Our team optimized schemas so LLM models could parse policy options, pricing variables, and state coverage data without distortion.
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Measure
Measure
We measured citation growth, LLM retrieval rates, and share of answer across core queries. Executive reporting connected technical improvements directly to organic channel performance.
Program results
- 2.3x
- AI citations in 6 months
- 9% to 27%
- Core query share of answer
- 11,400
- Technical fixes shipped by agents
Waverider SEO built reliable agentic workflows across our platform. They resolved technical debt at scale and expanded our presence in AI answer engines while maintaining complete governance.
+63%
Organic revenue in 11 months
US home-goods retailer with 1,800 SKUs and 12M annual sessions.
A US home-goods retailer migrated to a new commerce platform without losing organic search traffic, generating +63% organic revenue and reducing crawl waste by 71% within 11 months.
+148%
non-brand organic click growth
Enterprise B2B SaaS platform with 60k URLs across 9 locales
We corrected deep architectural defects across nine regional subdomains, eliminating 41k hreflang errors and expanding non-brand organic search acquisition over a fourteen month technical program.