Work · Enterprise B2B SaaS platform with 60k URLs across 9 locales
Global organic architecture for an enterprise B2B SaaS platform
+148%
non-brand organic click growth
Managing indexation across nine regional locales
The client operated a complex B2B SaaS platform with 60k URLs distributed across 9 locales. Legacy site migrations and uncoordinated deployment pipelines introduced severe cross-border canonical conflicts. Search engines faced extreme crawl waste, indexing duplicate regional variants while dropping core commercial pages from primary indices. Over 41k hreflang errors prevented accurate geographic routing. Internal teams lacked visibility into how technical debt degraded search performance, making unified governance impossible across engineering and marketing groups.
Tidewater
Systematic technical remediation and multi-region governance
We deployed our proprietary Tidewater™ method to audit, repair, structure, and monitor the global organic estate.
-
Map
Map
We audited all 60k URLs using server log files, crawl analysis, and entity mapping. We identified 41k hreflang implementation errors, broken canonical chains, and indexation bottlenecks restricting crawl efficiency across all 9 locales.
-
Fix
Fix
Our team designed automated edge rules and deployment checks to resolve regional routing conflicts. We systematically cleared all 41k hreflang errors and restored crawl budget to core high-value software category pages.
-
Feed
Feed
We restructured site architecture and internal linking patterns to reinforce entity relationships. We optimized structured data across regional subdomains so search engines accurately mapped localization hierarchy and product capabilities.
-
Measure
Measure
We established automated attribution model reporting and unified log monitoring. We delivered custom executive dashboards to provide real-time visibility into non-brand click performance and technical health metrics for executive leadership.
Measured performance across fourteen months
- +148%
- non-brand organic click growth
- 41k to 0
- hreflang routing errors resolved
- Board
- adopted executive reporting dashboard
Waverider SEO cleared years of technical debt in months. Their structured framework turned a chaotic multi-region footprint into a clean, revenue-generating acquisition channel. The executive team now tracks search metrics directly in our board reporting.
+63%
Organic revenue in 11 months
US home-goods retailer with 1,800 SKUs and 12M annual sessions.
A US home-goods retailer migrated to a new commerce platform without losing organic search traffic, generating +63% organic revenue and reducing crawl waste by 71% within 11 months.
2.3x
AI citations in 6 months
Insurance marketplace with 2.1M product pages
We deployed agentic workflows across 2.1M product pages to resolve technical issues, expand LLM citations, and raise share of answer on competitive insurance queries.