Work · US home-goods retailer with 1,800 SKUs and 12M annual sessions.
Platform migration for a US home-goods retailer
+63%
Organic revenue in 11 months
Managing risk during a platform migration
The retailer operated 1,800 SKUs generating 12M sessions a year. Moving to a new commerce platform put organic revenue at risk. Legacy URL structures, duplicate paths, and indexation flaws created significant crawl waste across product pages and category filters. Previous platform changes had caused indexation drops. The engineering team needed clear redirect rules and technical guidance to preserve indexation, prevent traffic loss, and maintain search engine access during cutover.
Tidewater
The Tidewater method for migration
We applied our Tidewater™ framework to structure redirect mapping, audit technical rendering, and protect indexation throughout the platform migration.
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Map
Map
We audited all 1,800 SKUs and category pages, analyzing log files to identify crawl waste. We mapped URL relationships, internal links, and canonical tags, establishing an AI-visibility baseline before the cutover.
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Fix
Fix
We authored 1:1 redirect rules for legacy URLs, eliminated duplicate parameter paths, and corrected canonical tags. Our team guided engineering on edge rules and rendering to ensure clean indexing.
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Feed
Feed
We structured SKU data, product specs, and category taxonomy for search engine crawlers and LLM retrieval. We updated schema markups across product pages to clarify entity relationships.
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Measure
Measure
We monitored log files post-migration to verify redirect efficiency and bot access. We tracked crawl budget utilization, indexation rates, organic revenue attribution, and LLM citations in our executive reporting dashboards.
Migration outcomes
- +63%
- Organic revenue in 11 months
- 0
- Organic traffic lost during migration
- 71%
- Reduction in crawl waste
Waverider SEO protected our organic revenue during a complex re-platforming. Their technical team gave us precise redirect mapping and log file monitoring that kept search engines indexing our product catalog cleanly.
+148%
non-brand organic click growth
Enterprise B2B SaaS platform with 60k URLs across 9 locales
We corrected deep architectural defects across nine regional subdomains, eliminating 41k hreflang errors and expanding non-brand organic search acquisition over a fourteen month technical program.
2.3x
AI citations in 6 months
Insurance marketplace with 2.1M product pages
We deployed agentic workflows across 2.1M product pages to resolve technical issues, expand LLM citations, and raise share of answer on competitive insurance queries.